Start every month with 15 to 20 qualified decision makers on your calendar.
We build the Tri-Engine sales system inside your business and run it with your team. No rented SDRs. You own all of it from day one.
You already know how this story goes.
You built a real business. $2M, $5M, $10M in revenue. Strong delivery. Clients who stay.
And almost every one of them came from referrals, repeat work, or your personal network.
Now the referrals are slowing. Not because clients are unhappy. Because every network has a ceiling, and you have reached yours.
So revenue swings month to month. You can't forecast. You can't step back from sales, because the pipeline is you. And the growth plan is, honestly, hope.
"Referrals aren't a strategy. They're a waiting game."
Maybe you already tried to fix it.
A lead generation agency that promised qualified meetings. An appointment setter with a guarantee. An SDR hire who was supposed to figure it out.
You got activity. Dashboards, sends, 'booked meetings' with people who were never going to buy.
What you didn't get was pipeline.
Here's the part nobody told you: it mostly wasn't the execution. It was the model. Agencies paid per meeting optimize for meetings, not for your revenue. Sequences recycled across forty clients can't carry your positioning. And a system you never owned walks out the door when the retainer ends, sometimes taking your domain reputation with it.
You didn't fail at outbound. You bought a structurally broken product.
There's a reason it keeps failing. Nobody built the system around what's true in your market, with your team, in a form you own.
We find what works in your market. Then we build it with you.
Most B2B services firms scale outreach on top of an untested ICP and an untested message. More volume on a wrong guess just fails faster, and louder.
We work in a different order.
First, we learn what's true about your market: who feels the pain, the words they use for it, and what else they could buy instead. Then we test it live, running several combinations of ICP, message, offer and channel in your market and watching where the real replies come from. Then we build the Tri-Engine around what worked.
And when we build, you own all of it. The domains. The data. The playbooks. The system.
We test before we scale.
Live campaigns from week 4. Real replies and real conversations, not opinions in a slide deck.
You own everything.
Built in your stack, documented, and yours to keep. Leave anytime and it keeps running.
We aim at 15 to 20 a month.
That's what a built and tuned Tri-Engine is designed to produce: 15 to 20 qualified decision makers on your calendar every month. We report against that target every week.
Your buyers aren't all ready at once. So one channel is never enough.
At any moment, only a few firms in your market are ready to buy. The rest will buy later, from whoever they already know and trust. The Tri-Engine reaches both: the few who are ready now, and the many who will be.
Strategy & Foundation
Every engine runs on the same base. Before anything goes live, we map your best-fit buyers, the words they use, the rivals they compare you with, and the offer that makes them stop and reply. Single-channel agencies skip this and go straight to volume. We don't, because three engines saying the wrong thing just fail three times faster.
Precision Outreach
Email & LinkedIn
Reaches the decision makers ready to talk now.
We run it end to end. We build and enrich the list, set up sending that stays out of spam, run the campaigns, and handle every reply. Each message is written for one buyer, not blasted to thousands.
Audience Engineered Paid Ads
Keeps you in front of buyers who aren't ready yet, and finds the ones who are.
We build custom audiences of your best-fit buyers, then test fast: which audience, offer, message and creative turn into a booked call or a download. Budget moves to what works. Nothing runs on a guess.
Strategic Social
Builds the trust that makes the other two work.
Founder-led content matched to where each buyer is: early, comparing options, or ready to decide. Real stories that build authority, answer objections before they're raised, and invite the right people to start a conversation. Not a content calendar chasing likes.
One message, three channels, each making the others stronger. That's how a cold name becomes a warm conversation, and how the system works toward 15 to 20 qualified decision makers on your calendar every month.
One system. Four stages. Each one builds on the last.
Every stage runs on what the last one learned. Nothing starts from zero.
Sales Teardown
Free · 15 pages + video
A 15-page report on how your firm looks to a buyer who has never met you, with a 10 to 15 minute video walkthrough recorded by our founder. It covers your positioning, founder presence, outbound footprint and infrastructure, plus where you sit on the referral-to-burn curve. We record each one personally, so we only take a few each week. If we find nothing worth saying, we'll tell you that instead.
Pathfinder Pilot
$11,500 fixed · 12 weeks
Where the work starts. We research your buyers, your competitors and your message, then run live campaigns that test several combinations of ICP, message, offer and channel. Expect real conversations during the Pilot: some fully qualified, some less so, depending on what the market tells us. We run it on our own pre-warmed infrastructure, so we move fast without putting your domains at risk. It ends with a Pilot Readout: what worked, what didn't, and the plan for your Build. $3,500 of the fee is credited toward your Tri-Engine Build.
Tri-Engine Build
$18,000 fixed · 8 weeks
We install the Tri-Engine in your stack: Precision Outreach on your own dedicated sending setup, Strategic Social in your founder's voice, and Audience Engineered Paid Ads behind them. Everything that worked in the Pilot moves into your tools and your domains. Playbooks, dashboards, SOPs and handover coaching included. Built on what the Pilot found. We don't sell a Build without a Pilot first.
Operate
Optional · Monthly contract
We run what we built and tune it toward 15 to 20 qualified decision-maker conversations a month, reporting weekly on leading indicators. The number is the target we work toward, never a quota we sell. Leave with 30 days' notice and everything keeps running, because everything is yours.
12 weeks. Four research pieces. Live campaigns. A clear path to build on.
The Pilot answers the question that matters most: which buyers, message, offer and channel will get you to qualified conversations fastest?
Weeks 1 to 3: We learn what's true.
Deep ICP research, in your buyers' own words. A competitor and alternatives brief that maps where you can win. A messaging architecture built from both. A buyer journey that shows where your deals will actually come from. All four are yours to keep, whatever comes next.
Weeks 4 to 10: We test it live.
We turn the research into several testable combinations of ICP, message, offer and channel, and agree with you in writing what a good signal looks like. Then we go live: cold email from our pre-warmed infrastructure, LinkedIn outreach, and a paid ad test. Replies come in and conversations start. Some will be sales ready. The rest show us where to aim next. Each week, we move effort toward what's working.
Weeks 11 to 12: The Pilot Readout.
You get the full picture: which combinations worked, the conversations they produced, and the exact plan for your Tri-Engine Build. The winning segments and messages become your launch setup, and everything moves into your stack.
The Pilot isn't a test of your company. It's how we find your fastest path to 15 to 20 qualified conversations a month.
Built with real firms. Measured in pipeline.
Pipeline in 90 days
Chennai IT services firm. 36 decision-maker meetings and 20 proposals in 90 days, about 12 a month on the way to a tuned system, on the back of a rebuilt ICP and messaging foundation.
36 meetings · 20 proposals
Pipeline, existing team
260-person Microsoft Partner, Kochi. 42 qualified meetings from an offer-led repositioning and the full Tri-Engine system, run with their existing team.
42 meetings
Both results came from engagements where the foundation work came first. Every engagement starts that way now.
I'm Rahuul Khaare. I've spent 23 years in B2B revenue, at Frost & Sullivan, Genpact, and TeamLease, and then in the trenches building pipeline for tech services firms as a founder.
Here's what I learned the expensive way: for most services firms, the pipeline problem isn't an outreach problem. It's an evidence problem. Nobody ever checked whether the ICP, the offer, and the message actually fit before switching on the volume.
I built ProspectWise around that lesson. We put our name on what we fully control: the depth of the research, the quality of the testing and the speed of the build. And we stay accountable to what you actually want, 15 to 20 qualified decision makers on your calendar every month, without pretending we control the exact date it arrives.
That's also why I record your Teardown myself, and why the Pilot tests several paths instead of betting on one. It takes a little longer to start, and it's why the firms we build for win.
Rahuul Khaare, Founder, ProspectWise
Yes, we're based in Bengaluru. Here's why that works for you.
Our research and delivery run from India. Our standards, contracts, and communication run global: USD invoicing, clear jurisdiction clauses, IP transferred to you on payment, founder-led readouts on your time zone, and every artifact inspectable before you pay for anything beyond the Pilot.
You don't have to take our word on quality. That's what the free Teardown and the fixed-fee Pilot are for. Judge the work, not the map.
Who this is for. And who it isn't.
This fits if:
- You run a B2B tech services or consulting firm doing $2M to $15M
- Your deals average $25K or more
- Growth has come from referrals, repeat work and your network
- You want a sales system your team owns, not a vendor you rent
- You'd rather test before you scale, and build on what works
This doesn't fit if:
- You want guaranteed meetings by Friday
- You're under $2M in revenue (fix the offer first; a system amplifies what already exists)
- You want to hand off sales and never think about it again
- Strategy work feels like a delay, not the point
Questions worth answering straight.
How is this different from the lead gen agency that burned us?
Structurally, not cosmetically. They charged for activity or meetings, so volume became their product. We charge for a system you own, built on what we learn about your market. Their infrastructure was shared across clients; yours ends up dedicated and in your stack. Their research was a 45-minute onboarding call. Ours is a 12-week Pilot of research and live campaigns.
Will we get meetings during the Pilot?
Yes, we expect to. Live campaigns start in week 4, so conversations start coming in. Some will be fully qualified, some less so, depending on how your market responds. The Pilot's main job is to find which ICP, message, offer and channel work best, so your Build is aimed right from day one.
We already know our ICP. Can't we skip to the Build?
You may well know it, and if so the Pilot will confirm it fast and make your Build sharper. But in most firms we study, the ICP they describe and the ICP that actually pays differ in ways that quietly kill outbound. Twelve weeks of research and live campaigns is cheap insurance against an $18,000 build pointed at the wrong market.
What if the Pilot doesn't find a strong signal?
Then we find out why, and that's still progress. You keep all four research pieces, the campaign data, and a clear list of what to change: the segment, the offer or the message. We won't push you into a Build the evidence doesn't support.
Do you guarantee meetings?
No. 15 to 20 qualified decision-maker conversations a month is what a built and tuned Tri-Engine is designed to produce, and we work toward it every week. What we guarantee is the work that gets you there: research depth, testing, build quality, speed and weekly reporting. Ask anyone who guarantees meetings what happens when that guarantee meets your actual market.
How long until we see 15 to 20 a month?
It depends on your market, your offer and your deal size, so we won't give you a date we can't stand behind. Conversations start during the Pilot. Volume builds through the Build and Operate stages as we tune what works. You see the numbers every week, so you always know where you stand.
Whose domains and tools do you use?
During the Pilot, we use our own pre-warmed sending setup, so we can move fast and protect your domains while we test. In the Build, everything that worked moves into your stack: your domains, your CRM, your ad accounts. From then on, it's all yours.
What happens if we stop working with you?
Everything keeps working. Domains, data, sequences, playbooks, dashboards: all yours from the Build onward. Operate runs month to month, with 30 days' notice. A clean exit is designed in, not negotiated.
Let's find your fastest path to 15 to 20 a month.
Book a 45-minute strategy call with our founder. We'll look at where your deals come from today, what's getting in the way, and whether the Pathfinder Pilot is the right next step. A few short questions first, so the call is useful from minute one.
Recorded by our founder. A few each week.